This tour reveals not only the highlights of Florence, but also the magic atmosphere of the century old Pharmacy of Santa Maria Novella, one of the oldest Apothecaries in the world, and the colourful ambience of the San Lorenzo food market, with an opportunity to taste local specialties.
This tour is a unique experience for your senses through art, scents, food and wine.
We start at the medieval Ponte Vecchio and stroll through quaint streets lined with century old stone towers and palaces. We continue to the religious center, and then to the Santa Maria Novella Pharmacy to be inebriated by the scents of potpourris and fragrances of perfumes.
Final stop at the colorful and lively San Lorenzo food market to enjoy tastes and flavors of the Tuscan cuisine and wines.
A perfect mix of a wine, food and art tour to see the lesser-known aspects of Florence in a thoroughly enjoyable way.
Tour calendar and availability
Monday 9.45 AM - 12.15 PM. Also available on any other morning, except on Sundays, minimum 2 participants.
Tour duration
2.5 hours
Number of participants
Max 8 people per group
Tour price
1 to 2 persons one off 195EUR
3 to 8 persons 65EUR per person
or book it as Private Tour
Under the three arches in the middle of Ponte Vecchio, near the fountain – on the side opposite the bust of Cellini – at 09.35 am
Included & Notes
The price includes experienced Mercurio guide and tasting of local specialties.
Free & Discounts
Free for children under 6. 45EUR from ages 7 to 12, accompanied by adults.











